Basmati vs Non-Basmati Rice: Which Is Right for Your Business?
Grain length, aroma, price and which type suits your customers.
By Kant Exim team · · Updated · 1 min read
On this page
Rice buyers often ask whether basmati is worth the premium. It depends on your customers.
Basmati
Long, slender grains that elongate to nearly double on cooking, with a distinctive aroma. The first choice for biryani, pulao and premium retail packs. Varieties such as 1121 and 1509 are among the most widely traded.
Non-basmati
Varieties like IR 64 and PR 11 are the workhorses of the rice trade — affordable, reliable and suited to daily meals, food service and institutional buyers.
Quick comparison
- Price: basmati sells at a significant premium
- Aroma: strong in basmati, mild in most non-basmati
- Use: biryani and pilaf vs everyday meals
Not sure which fits your buyers? Request a sample of both.
- #rice
- #basmati
- #buying guide
